Search Engine Marketing Strategy

Search Engine Marketing  (SEM) is simply marketing your website, message, or business with the search engines that your customers are using.  Every business may have different results with different engines, and unfortunately there are more channels, methods and techniques than any 1 person can possibly master.  And they expand every day.

Here’s the down and dirty summary:

Your Search Engine Marketing strategy entails:

1)     Proper keyword selection focused on what your customers are actually looking for

2)     Alignment of web page content and keywords with your Most Desired Action

3)     Measurement of Return on Investment for any given keyword and Action

4)     Lather, Rinse, Repeat…. Scale…. Whatever you call it, just Get After It! Once we find a winning combination that makes $2 for every $1 spent, you owe it to your business to find every single $1 click that you can possibly find….