Keyword Choice

Keyword Choice:
Why climb Mt Everest? George Mallory is credited with saying “Because it’s there.” He may have made it to the top, but he died trying.

With keywords, you have to know your goal. It makes no sense for a local plumbing business to target the word ‘plumber’ for any of their online activity- that’s a Mt Everest word, and even if you could, why bother? It’s cold and lonely at the top, and none of the traffic you get will be relevant or translate into dollars for your business.

Keep it Simple….. the 80/20 rule really is a rule of life, and this principle, known as the Pareto Principle, states that 80% of the effects come from 20% of the causes. Leverage the high yield/low investment keywords.

Focus your efforts on the 20% of causes that generate 80% of the revenues. Let the other 20% of gross potential revenue go to your competitor who has to fight hard to gather up the scraps.

Then, expand your net into another service or line, and focus on the next set of causes – be they customers, keywords, or jobs- that produce another 80% of results. You’ll now have a business with two channels producing great results, with far less overall combined effort, than your initial line of business. Let your competitor go crazy trying to capture 100% of a finite pie.