Many clients ask what tools and techniques we use.  You can go crazy reading tips, tricks, and buying tools and scripts.

But really, SEO is a relatively simple process- there are things a web page must have in order to rank:

1) Good Original Content

2) Proper Page Structure-such as tags, headings, etc

3) Links- Lots and lots of inbound links.

How do you find places to get these links- these mini votes of confidence to your page from the web?

I’d love to prove this assertion- There is more noise and hype in the SEO world than in any other industry in history.  Of course, I can’t prove it, but it feels like there is a new ’secret source’ of links that ‘they’ don’t want you to know about every single day.  Almost all this garbage relates to getting and keeping and indexing links.

Well, in chaos, there is opportunity.  And also in chaos, cool heads prevail .  SEO Power Suite is one such cool head.  In a logical suite of tools, the folks at Link Assistant  lifts the skirts on search engine rankings and show you it exquisite detail the places that your competitors get their links from.

And, the SEO Power Suite folks are having a party right now.  they call it the Christmas Big Heart cruise- be sure to check it for yourself at http://www.link-assistant.com/news/seo-big-heart.html

Imitation is the best for of flattery, so we find it most effective to learn from the best, do what they do, and do it a little bit better, to attain rankings for our site and our clients.  There is no other tool than SEO Power Suite for this task- check it out for yourself, if you really want to go down the rabbit hole….

	SEO PowerSuite launches Big Heart WWW Cruise Big Heart is travelling from webpage to webpage and lets anyone get a 60% discount on state-of-the art SEO software.
This is the best chance to get the world-standard SEO software at a special Christmas price — and help your business enter a prosperous New Year. Check the rules, join the cruise and claim your Christmas offer!

The Single Best SEO Tool is a post from: Search Engine Marketing

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Not long ago “Traditional Advertising Agencies” ruled the advertising landscape. Companies would hire these traditional agencies as their “agencies of record” and the agency would put together their media plans, do their creative work and negotiate their media buys. Advertising agencies would do all of this for a 15% commission of the monthly media buys. To give you insight as to how traditional advertising agencies make money here is a little tidbit of info.

Most traditional media sources have 2 prices. The net price and the gross price. Traditional media is supposed to give advertising agencies the net price and advertisers asking for pricing directly from the media source are supposed to be given the gross price. The difference between net and gross pricing is 15% and that is the agency profit margin.

The problem with this model is that the ad agency and the advertiser do not have their interests aligned. In order for the agency to make more profit, they have to push more advertising on their client. They have to encourage the client to spend more whether or not that advertising is actually effective. If they don’t encourage their client to spend more money, they aren’t acting in their own self interest as an ad agency.

Affiliate Networks & Affiliate marketers already see the future. The reason that the model works so well and is so efficient is that everyone’s interests are aligned.

Advertisers make more money when Affiliate Networks make more money.
Affiliate Networks make more money when Affiliates make more money.
Affiliates make more money when everyone else makes more money.

No 1 party makes more money without all of the others benefiting as well. The model works because interests are aligned.

Unless the traditional advertising agency figures out a way to align their interests with their clients interests they may be a dying breed.

Why do you as an affiliate care?

Knowledge is power. Affiliates are a powerful force on the internet and many affiliates pursue other avenues of revenue. Knowing the issues plaguing the traditional advertising agency gives you the power to create websites, services and projects that align the interests of both publishers and advertisers rendering the traditional agency near obsolete.

This is a guest post by Ad Hustler

Why The Traditional Advertising Agency Model Is Broken is a post from: Search Engine Marketing

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Google’s well known motto is ‘do no evil’ and in many ways they provide a tremendous amount of good in the world.

In search engine results, their mantra is ‘user relevancy’ and they want the user to have the most relevant answer to their query in the shortest possible time- therefore, search results should go straight to the answer, even if it’s a page deep in a web site.

There’s another reason, however, for Google’s push for relevancy and quality- Google is also the world’s largest broker of media, and thru their Adwords platform they sell ads on billions of web pages.

Therefore, Google wants the user to arrive at a destination highly relevant to their search querry because that makes Google a very effective tool for the user, and therefore solidifies Google as the gateway to the Internet.  And therefore makes them the go-to place if you want to buy traffic, views, and clicks.

By providing the highest quality, most appropriate, relevant search results, Google controls your eyes, and if I want to get your eyes to see my message, I need to buy space and clicks from G.

That is enlightened self interest.

User Relevancy- A Realists view is a post from: Search Engine Marketing

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