0

The Single Best SEO Tool

by Admin on December 21, 2010

Many clients ask what tools and techniques we use.  You can go crazy reading tips, tricks, and buying tools and scripts.
But really, SEO is a relatively simple process- there are things a web page must have in order to rank:
1) Good Original Content
2) Proper Page Structure-such as tags, headings, etc
3) Links- Lots and lots of [...]

0

Why The Traditional Advertising Agency Model Is Broken

by Admin on April 14, 2010

Not long ago “Traditional Advertising Agencies” ruled the advertising landscape. Companies would hire these traditional agencies as their “agencies of record” and the agency would put together their media plans, do their creative work and negotiate their media buys. Advertising agencies would do all of this for a 15% commission of the monthly media buys. [...]

User Relevancy- A Realists view

April 14, 2010

Google’s well known motto is ‘do no evil’ and in many ways they provide a tremendous amount of good in the world.
In search engine results, their mantra is ‘user relevancy’ and they want the user to have the most relevant answer to their query in the shortest possible time- therefore, search results should go straight [...]

Read the full article →